Creating a strong brand is essential to the building of a successful business. But there's more to it than registering a trademark or designing a cool looking logo. Find out how to create an authentic, engaging brand personality and the steps you need to take to protect your work and insure ownership.
• What is a trademark and why do you need one
• What branding elements can you trademark
• What to do if your trademark is infringed on
• The best way to define your business brand
• How to create marketing stories that will engage your target market
• How to apply your brand across multiple online platforms
Michael Pilla
Creative Director
Pilla Creative Marketing
As a designer, writer, educator, entrepreneur and an Authorized Local Expert for Constant Contact, Michael Pilla has built a career on achieving business objectives by combining the best of art and technology. In 2003, he founded Pilla Creative Marketing to help businesses and organizations use digital marketing to develop branding, websites and social media.
Eugene Kublanovsky
Managing Partner - Intellectual Property Attorney
Kublanovsky Law
As the founder and managing member of Kublanovsky Law, Eugene practices primarily in the areas of intellectual property, commercial litigation and employment law. Prior to starting his own firm, he was a partner at Fensterstock & Partners, a prominent Wall Street law firm in which he handled complex business litigation matters for high net worth clients and businesses for over 10 years.
Wednesday Oct 14, 2015
5:00 PM - 7:00 PM EDT
Wednesday, October 14th - 5:00-7:00PM
C3Workplace
26 Park Street
Montclair, NJ 07042
$20
Printed courtesy of www.northessexchamber.com/ – Contact the North Essex Chamber of Commerce for more information.
26 Park St, Suite 2062, Montclair, NJ 07042 – (973) 226-5500 – email@northessexchamber.com