People buy from people they know, like, and trust. But in a highly competitive virtual world building relationships is harder than ever. 

LinkedIn, statistics show 73% of buyers are more likely to consider a brand if the salesperson reaches out via LinkedIn and 80% of B2B leads come from LinkedIn vs. other platforms. With 690 million members and growing, LinkedIn can be powerful tool to build relationships and generate revenue.  

However, most professionals are not using LinkedIn to its fullest potential. By understanding the nuances specific to the platform, you and/or your sales team can drastically increase your visibility, position you/your organization as a thought leader, and directly reach your target audience. 

But the constantly changing landscape makes it difficult to keep up, that’s why in this Business Growth Roundtable, digital strategist and LinkedIn expert Karen Yankovich will share how to make the most of this powerful tool.